National Geographic Channel fans can now access their favorite television content, packed with action, adventure, technology and the extreme wild, on the move, with the launch of Nat Geo Mobile. The channel has announced that starting this month, Nat Geo content will be available on mobile handsets. In its endeavor to consistently provide relatable, innovative and relevant entertainment to its viewers, Nat Geo Mobile will make their television content accessible to audiences, anytime, anywhere.
The channel is looking at associating with all leading mobile service operators across the country for this new initiative. Nat Geo Mobile content will be available to audiences as a pool of interesting factoids, wallpapers, animations, videos, downloadable pictures and more. The content will be available as per applicable operator tariffs.
The channel is looking at associating with all leading mobile service operators across the country for this new initiative. Nat Geo Mobile content will be available to audiences as a pool of interesting factoids, wallpapers, animations, videos, downloadable pictures and more. The content will be available as per applicable operator tariffs.
Speaking about the launch, Rajesh Sheshadri, Senior Vice President – Content and Communication, National Geographic Channel India said, “There are about 100 million television sets and about 300 million mobile handsets in India today. At National Geographic Channel, we would like our content to be accessed across multiple platforms thereby making it more accessible to and enhancing relevance for the consumer. We are very proud to launch Nat Geo Mobile, which will bring a whole new world of information and entertainment to our viewers on the move.”“We will promote the service extensively on the channel and will also align our on-air series related marketing plans with the same in future”, he added.
Nat Geo Mobile is another technological leap in the history of Indian television entertainment as it accesses multiple platforms to enhance viewership options and offer a choice in terms of when and where to access desired content. In India there has been a 40% increase in the average monthly ratings in the infotainment genre in 2009 over 2008 and by introducing its content through a new platform; the channel plans to expand the category further. Consumers can now access their favorite videos, wallpapers, animations, ringtones and other content through their individual mobile service operators or from the National Geographic WAP and website.
You can log on to www.natgeotv.co.in/mobile for more information and to download Nat Geo Mobile content.
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